Use Infomercials To Generate Sales In Home Party Plan – Direct Sales Businesses
By Deb Bixler

Tips for Sales – Infomercials Sell Products

Infomercials are powerful sales tools that can be incorporated into any sales business and are especially effective in the direct sales or home party plan business. Every infomercial has six sales techniques:

• 1. Product Knowledge
• 2. Repetition
• 3. Testimonials
• 4. Sidekick
• 5. Urgency
• 6. The Wow Factor

When you incorporate the infomercial system into your home show, now matter what you are selling, will sell better! When you take all of those sales tools and put them into your show, your guests will develop desire for your product, opportunity or services, even if they came to the sales presentation with little or no interest.

Product Knowledge

When you educate your audience in the benefits of your product or services they will learn why they need it. Your mission is to teach them how owning or becoming a part of your organization will enhance their lives.

Repetition

The amount of time you spend on a product should be in direct relationship to the value and repetition is essential.

Testimonials

When you field testimonials from the audience, and tell stories of testimonials of people you know people will listen. Quote outside experts.

Sidekick

Find a sidekick at your show. It should be easy. Anyone who likes to talk. Bring them into the banter with questions and attention.

Urgency

You can establish a sense of urgency with monthly specials, expiring products, or even with a statement. How about: “It is only six weeks until summer, ladies, and this pedicure set will give you gorgeous feet and toes by the time you dig those sandals out.”

The WOW Factor

“Look at that… I can’t even believe it myself!” People buy emotionally. When people get excited, have fun and are impressed, they get emotionally involved.

When was the last time you watched an infomercial? Sales is the art, science and skill of creating more and more desire in the market place for your product, service or opportunity. Check out a couple of infomercials and study the techniques used to create desire.

Deb Bixler retired from the corporate world in 1999 to enjoy life as an entrepreneur. In the first 9 months as a direct seller she replaced her corporate business salary of $80,000 per year. Deb achieved the top honors offered in her company in personal sales every year for 7 years in a row and earned the President’s Club 5 of those 7 years.

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