Archive for the ‘Article Marketing’ Category

By Nicole Dean

Click Here to start with Day One our online course on Article Marketing for your Direct Sales Business.

Question: How can I get long-term advertising for my Direct Sales website without spending a fortune?
Signed, Direct Sales Mom

Dear Direct Sales Mom,
Very often, people in Direct Sales don’t realize they can benefit from the same methods of internet marketing that other online businesses use. Writing and submitting articles is one of those methods of marketing that is extremely effective for Direct Sales businesses.

If you’re unfamiliar with the way article marketing works, basically, you write and give away helpful, informative articles. Why would you work so hard and give away your information? Look at the bottom of this article. There you’ll see my name and a brief bit of information about what I do. I didn’t pay for that advertising. It’s free.

So, how does it work? You write an article about a topic that you are interested in – usually one that relates in some way to your business. If you sell makeup, there’s no point in writing about forest fires. So, show your expertise and share your love of what you do in a brief article. Then you’ll want to find article directories that will accept your article. You’ll submit your articles to the directories, including your author bio and a link to your website.

Website publishers, blog owners, and ezine publishers will search the directories and find interesting articles to share with their readers. When they use one of your articles, they’ll include your author bio at the end with a clickable link to your website. Voila. You just scored some free traffic.

As long as your company allows you to link to your website, (and I realize that some don’t) – you can use article writing to grow your customer list and your team.

If your company does not allow links to your website, you may be able to set up a lead generation page to get people’s information. Or you can send them to a newsletter sign up page where you can get them on a list where you may talk more freely about your products in your newsletter. Just be sure to check with your company policies and procedures before investing too much time and energy into writing articles.

Now get writing!

Author Resource – Nicole Dean doesn’t pay for advertising – ever. She uses Article Marketing to get free advertising on websites and in newsletters worldwide. You can use articles to get free traffic, too. Visit www.DirectSalesArticleMarketing.com to find out how.

Online Newsletter and Website owners are always looking for good content. As resource site owners, we can both vouch for this. So, one way site owners find content is by using articles from sites like LadyPens.com – my friend, Nicole’s free reprint articles site.

These Article directory sites contain articles that are available for reprint. Blogs, ezines, and websites can freely take these articles and publish them — as long as the author’s resource box is published with the article.

At LadyPens.com, you’ll see thousands of articles written by women, and all of them include the author’s information at the end of the article.

Now, imagine how much potential traffic you could get if your article was picked up by a newsletter that was sent out to 10,000 people.

How much would you pay to get that kind of exposure? Just one ad in a popular newsletter can cost $50 – $100.

Many reprint articles are published on popular websites & blogs. Why not yours?

You can easily see just how valuable this method of marketing is. Not only that, but, oftentimes articles are archived — giving you long-term advertising.

More tomorrow!

Click HERE to go to Day Two of the Course.

Click HERE to start with Day One of the Course.

How in the world do you get links to your website? Because that’s one of the keys to getting your direct sales website on page one of Google – quality backlinks to your site. But how do you do it?

1. You can pay for the link. It costs anywhere from $10 a year to $100 for a WEEK to advertise on a website, depending on the traffic that that site receives.

2. You can email hundreds of websites, asking for link exchanges. This is very time consuming, not very effective and difficult to manage.

3. You can run around finding places that allow free advertising and try to get links there. How exhausting!

OR, you can write and submit free articles. Websites are THANKFUL to put your link on their site. And, you didn’t even have to beg or pay the big bucks. Article marketing is a great way to show the search engines that your website is important — because other websites are linking to it.

That’s it for search engines for today. Tomorrow’s lesson is:
Writing articles. See you then!

Click Here to read Day Three of the Course.