Archive for February, 2009

By Nicole Dean

Click Here to start with Day One our online course on Article Marketing for your Direct Sales Business.

Question: How can I get long-term advertising for my Direct Sales website without spending a fortune?
Signed, Direct Sales Mom

Dear Direct Sales Mom,
Very often, people in Direct Sales don’t realize they can benefit from the same methods of internet marketing that other online businesses use. Writing and submitting articles is one of those methods of marketing that is extremely effective for Direct Sales businesses.

If you’re unfamiliar with the way article marketing works, basically, you write and give away helpful, informative articles. Why would you work so hard and give away your information? Look at the bottom of this article. There you’ll see my name and a brief bit of information about what I do. I didn’t pay for that advertising. It’s free.

So, how does it work? You write an article about a topic that you are interested in – usually one that relates in some way to your business. If you sell makeup, there’s no point in writing about forest fires. So, show your expertise and share your love of what you do in a brief article. Then you’ll want to find article directories that will accept your article. You’ll submit your articles to the directories, including your author bio and a link to your website.

Website publishers, blog owners, and ezine publishers will search the directories and find interesting articles to share with their readers. When they use one of your articles, they’ll include your author bio at the end with a clickable link to your website. Voila. You just scored some free traffic.

As long as your company allows you to link to your website, (and I realize that some don’t) – you can use article writing to grow your customer list and your team.

If your company does not allow links to your website, you may be able to set up a lead generation page to get people’s information. Or you can send them to a newsletter sign up page where you can get them on a list where you may talk more freely about your products in your newsletter. Just be sure to check with your company policies and procedures before investing too much time and energy into writing articles.

Now get writing!

Author Resource – Nicole Dean doesn’t pay for advertising – ever. She uses Article Marketing to get free advertising on websites and in newsletters worldwide. You can use articles to get free traffic, too. Visit www.DirectSalesArticleMarketing.com to find out how.

DSU Quick Tip – Write and Distribute Articles from Annette Yen on Vimeo.
When I first started trying to market my direct sales business on the internet, I quickly learned that writing and distributing articles was the best and fastest way to drive traffic to my website, build credibility and build my customer and recruit database of contacts.

Now, 5 years later, it still is! Whenever I write an informational article that relates to my business and publish it to one or more of these sites, traffic to my direct sales websites booms and my contact list grows.

Click here to take our self directed online ecourse in Direct Sales Article Marketing.

Also, would you let me know what your number ONE question is about article marketing and direct sales – it can be very specific or even just a basic question like “how in the world do I do this?”!

When you submit your question I’ll also have a way to let you know about upcoming direct sales teleclasses and ecourses. So even if you don’t have a question, sign up below!

Take some time this week to create a “consultant favorites” list of your products packaged together at a great deal – think “Extra Value Meal” at McDonalds – an automatic upsell for them and a great deal for the customer as well.

Consider your premium customers and create packages just for them with bonuses as a thank you for their great business. Get creative!